Apple is Changing its Store Name but Why?

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In this article on Forbes by Richard Kestenbaum he identifies Apple’s plans to change their store names. They are making their store names come with an identity by area. In many ways, I think this is very cool.

This is a new, personal way of thinking about the store as it introduces not just Apple but an identity by location. I find this forward thinking and no doubt Apple’s stores, regardless of name, will still be the big draw we know it to be.

Th

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