In an internal memo that went out last week Chen, Blackberry’s CEO, said the restructuring is now finished. He went on further to announce that the fundamentals of BlackBerry were looking good and that the company was now positioned for growth and that staff, in certain areas, would be added.
Chen has a strong record for turning tech companies around and he appears to be doing this with BlackBerry. Recently, BlackBerry‘s flagship product, the z30 based on BlackBerry 10 software, won a business design awards helping to spur the company on,
- Blackberry Wins Product Design Awards For Q10, Q5, Z30
- BlackBerry Z30 Wins Best of Biz Gold Award from Press & Analyst Panel
- BlackBerry wins the prestigious Red Dot Award for Product Design of the Z30, Q10 and Q5
- BlackBerry wins three Red Dot product design awards for Q10, Q5 and Z30
Possibly they’re getting their mojo back but it is considered by many analysts too late.
As an example, the new iPhone is likely to be about 2 oz lighter than the z30 with very high pixel resolution and of course Apple’s outstanding array of applications will make it considerably desirable even against the best of the Android phones.