At the annual Shareholder’s meeting Cook discussed the dramatic growth in the AppleTV and its strong going forward position. It can no longer wear the badge of hobbyist which it never was. The AppleTV is finally moving to its rightful place at the table.
The AppleTV could and will likely form a large part of Apple’s future growth should Tim Cook get over giving it this hobbyist label which it never deserved. This is a fantastic device that delivers so much. Thus, Tim Cook spent a lot of time discussing the AppleTV, what they’ve accomplished and where they’re planning on heading. Many analysts are looking for great things from this device in 2014 and it is all deliverable if Tim Cook handles it right. This is his opportunity to show his mettle now.