An interesting phenomenon was reported in “Entrepreneur” in that Facebook was collapsing due to the weight of it’s success at info sharing.
Information Sharing is doubling every year. Eventually this is going to break the consumer through all this information. This is putting Facebook in not such a great light or position.
Access to information is great and it is important. Information overload is not great and can have very negative consequences. You don’t want to see the consequences of why this is so.