By no means a small accomplishment, Apple has been rated the top brand for the upcoming holiday season. I’ve heard those at Apple are very happy this year and they’ve got good reason to be. With their IOS products flying off the shelf over the Black Friday long weekend and now this research study this must be great comfort to both their product development and strategy.
Apple is also quite happy about their Mac products. Although they now rank at 15% of the companies profits that is a 15% of a company now doing a huge volume in other areas. Thus, the 15% is a large volume. So much so, the Mac desktop is rated the #1 desktop over all other products. This is a significant feat for not only fifteen years ago it appeared they might be swept away by Microsoft.